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Digital Business Management capstone

DIGI 4501
Closed
Humber College
Humber College
Toronto, Ontario, Canada
MS
Mark Stoiko
Professor
1
Timeline
  • January 23, 2020
    Experience start
  • January 24, 2020
    Part 1: First Status Presentation and Report (Initiating Processes)
  • January 28, 2020
    Part 2: Second Status Presentation and Report (Planning Processes 1)
  • February 18, 2020
    Part 3: Third Status Presentation and Report on Planning Processes (2)
  • February 25, 2020
    Part 4: Fourth Status Presentation and Report on Executing Processes (1)
  • March 10, 2020
    Part 5: Fifth Status Presentation and Report on Executing Processes (2)
  • April 19, 2020
    Experience end
General
  • Undergraduate; 4th year, Other
  • 16 students; teams of 5
  • 70 hours per student
  • Dates set by experience
  • Students self-assign
Preferred organizations
  • 4 projects wanted
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Operations Project management Product or service launch Marketing strategy
Skills
competitive analysis business consulting business strategy digital marketing project planning
Project timeline
  • January 23, 2020
    Experience start
  • January 24, 2020
    Part 1: First Status Presentation and Report (Initiating Processes)
  • January 28, 2020
    Part 2: Second Status Presentation and Report (Planning Processes 1)
  • February 18, 2020
    Part 3: Third Status Presentation and Report on Planning Processes (2)
  • February 25, 2020
    Part 4: Fourth Status Presentation and Report on Executing Processes (1)
  • March 10, 2020
    Part 5: Fifth Status Presentation and Report on Executing Processes (2)
  • April 19, 2020
    Experience end
Overview
Student goals and capabilities

Student project to develop a digital business solution for your company through the evaluation and resolution of an e-business or marketing challenge. Research will be used to construct solutions for a business problem, prepare a business case, plan implementation, and formally present findings. Students will demonstrate high-level problem solving, communication, decision-making, time management, and teamwork skills. Note: students will review projects and have the final approval.

Expected outcomes and deliverables

Part 1: Initiating Processes: Define the Project; Research the Feasibility

Part 2: Planning Processes: Project Initiation Document (PID); Background; SWOT Analysis; Project Scope; Stakeholders; Risks, Assumptions, Issues; Set Goals (SMART); Scope Statement; Milestones; Gantt Chart; Communication Plan; Risk Management Plan

Part 3: Executing Processes: Team allocation; Resource allocation; Procure; Execute; Track; Communicate; KPI; Quality Deliverables: Cost Tracking; Project Performance

Part 4: Monitoring and Control Processes: Project Performance; Control Schedule; Control Costs; Control Leads and Lags; Control Quality Assurance; Control Communications; Control Risks; Control Stakeholder Engagement

Part 5: Final Report: Properly formatted and complete Bibliography with in-line references; Executive Summary

Group presentation of the Final Report

Project Examples

Note: When your company and project are accepted by the instructor, it is accepted provisionally. Students will review projects and have the final say with a go-ahead. If a student group does not accept your project you will be notified by the instructor.

Group Presentation

The project can address the following:

  • Defining the Project
  • Researching the Feasibility
  • Project Initiation Document (PID); Background; SWOT Analysis; Project Scope; Stakeholders; Risks, Assumptions, Issues
  • Setting Goals (SMART); Scope Statement; Milestones; Gantt Chart; Communication Plan; Risk Management Plan
  • Team allocation; Resource allocation; Procure; Execute; Track; Communicate
  • KPI; Quality Deliverables: Cost Tracking; Project Performance
  • Project Performance; Control Schedule; Control Costs; Control Leads and Lags; Control Quality Assurance; Control Communications; Control Risks; Control Stakeholder Engagement
Additional organization criteria

Organizations must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.