Arizona State University (ASU)
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Entrepreneurship Capstone (Humber College)

BME 5503
Closed
RBC Future Launch
RBC Future Launch
Susan Kates
Susan Kates
Consultant
(1)
5
Timeline
  • September 5, 2024
    Experience start
  • December 19, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred organizations
Large enterprise, Small to medium enterprise
Apparel & fashion, Business & management, Consumer goods & services, Cosmetics & beauty, Food & beverage
Categories
Customer segmentation Data analysis Organizational structure Market research Marketing strategy
Skills
business objectives marketing operations business strategies finance business planning online communication research entrepreneurship leadership
Student goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Humber College to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.


Students in this course will synthesize concepts and strategies from previous and concurrent courses to create a comprehensive business plan for their envisioned enterprise. The plan entails evaluating market attractiveness, internal capabilities, and external risks. It includes assessing various business strategies, formulating a mission, vision, goals, and business objectives, and outlining detailed strategies for key functional areas like marketing, operations, finance, human resources, and leadership. The course allows students to refine a business concept and advance it toward launch.

Students
Graduate
Beginner levels
24 students
Project
30 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 5 - 10 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights, and recommendations


Project timeline
  • September 5, 2024
    Experience start
  • December 19, 2024
    Experience end
Project Examples


  • Develop and implement a comprehensive business plan.
  • Present an executive summary to potential financial backers.
  • Establish a basic bookkeeping and accounting system.
  • Construct, interpret, and analyze key financial statements.
  • Create and adapt marketing plans.
  • Execute leadership strategies with a focus on ethics and corporate responsibility.
  • Ensure compliance with legal, regulatory, and financial requirements.
  • Apply diverse selling structures to generate revenue and manage client relationships.
  • Implement effective human resource management plans.
  • Build and manage relationships using communication, networking, teamwork, and leadership skills.
  • Use evidence-based analysis and decision-making across all functional areas.
  • Analyze and realign business strategies for operational sustainability.