A well-designed user experience builds trust and loyalty with your target audience. UX design creates a positive and well-defined customer journey. In this project, students will implement the a UX design process to provide you with an optimized prototype for your website or app. Typical careers for graduates include interaction designer, user experience researcher, user experience designer, information architect, product designer, communication designer and information designer.

The final project deliverables will include:

• A prototype of your website or app.
• A 30-minute presentation on research, findings, and justifications of the proposed design.

Course Learning Outcomes:

• Facilitate team processes towards effective completion of user experience design projects.
• Represent a linked sequence of observed evidence, collected data, qualitative research findings, interpretations and proposed design solutions to stakeholders to solicit support and commitment.
• Assess requirements of a user experience design project, in order to increase corporate acceptance, usability and effectiveness.
• Present persuasive arguments in support of user experience projects which balance user needs with business objectives.
• Design a complex user experience project which considers a business uncertainty and plans for multiple outcomes.
• Manage projects using current and proven methodologies to coordinate the work of a multi-disciplinary user experience design team.
• Adapt recommendations and courses of action in accordance with explicit and implicit cultural, professional and ethical constructs involved in solving user experience design problems.
• Factor and refactor research methods and insight-generating frameworks in order to facilitate, inform and guide team problem-solving.
• Resolve uncertainties and create shared purpose with stakeholders using iterative prototyping.
• Evaluate, adjust and communicate design decisions in alignment with financial, technical, and usability factors