Working with My Student Wellbeing on the branding and marketing project allowed me to take full ownership of the creative process, from initial concept development to final design. The goal was to create visually appealing and emotionally resonant content that aligned with the company’s mission of promoting student mental health. This project challenged me to think critically about how to communicate support and inclusivity through both visuals and messaging. I focused on maintaining a tone that was trustworthy and student-friendly, while ensuring the brand identity remained consistent. Collaborating and learning about My Student Wellbeing also gave me insight into how to tailor marketing content to reflect a company’s core values and connect with its target audience. The experience strengthened my skills in creative direction, brand alignment, and independent project management.