Podcast Branding and PR Strategy for OliveBlue
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Project scope
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Branding & style guides Marketing strategy Public relations Social media marketingSkills
target audience change leadership brand strategy thought leadership marketing comprehensive planning marketing planning podcasting digital marketing brandingOliveBlue | The Change Leadership aims to enhance its brand presence and public relations through strategic podcasting and marketing initiatives. The project involves developing a comprehensive plan to create a podcast series that aligns with OliveBlue's mission and values. The team will research and identify potential podcast topics, guest speakers, and target audiences to ensure the content resonates with listeners and enhances OliveBlue's brand image. Additionally, the project will explore opportunities for guest appearances on existing podcasts to expand OliveBlue's reach. Supporting marketing activities will be designed to promote the podcast series and guest appearances, leveraging social media and other digital platforms to maximize engagement. The goal is to create a cohesive PR and branding strategy that positions OliveBlue as a thought leader in change leadership.
The project deliverables include a detailed podcast strategy document outlining the proposed series topics, guest speakers, and target audience. A marketing plan will be developed to support the podcast launch and guest appearances, including social media and digital marketing tactics. Additionally, podcast episodes will be produced to demonstrate the proposed format and content. The team will also provide a list of potential podcasts for guest appearances, along with a strategy for outreach and engagement.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the organization
The Change Leadership conferences, community, masterclasses and events have been established to help professionals and organizations cultivate a culture of ‘change leadership’ that responds better and faster to the uncertainties stemming from disruption and technology in today’s rapidly changing world.
Our vision and mission is to help professionals and organizations more effectively lead and respond to change better and faster — reducing the devastating social and economic fall-out of failed corporate and organizational change initiatives. We believe that change done right has a positive impact on lives and our communities.
Our commitment is to the mental well-being of employees and to community sustainment. Our ability to adapt and successfully lead change has a positive impact on lives and our communities, as well as creating a positive environment for our personal and mental well-being. When one part thrives, we all thrive together.
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