Serve7 Technology Inc is looking to expand its marketing efforts by leveraging TikTok, a platform traditionally dominated by B2C content, to reach a B2B audience in Canada. The challenge is to design a marketing strategy that effectively engages business professionals and decision-makers on TikTok. Students will explore the unique dynamics of TikTok as a marketing tool for B2B interactions, focusing on how to create engaging and informative content that resonates with this audience. The project involves researching successful B2B TikTok campaigns, understanding the platform's algorithm, and identifying key trends that can be adapted for Serve7's needs. The ultimate goal is to develop a comprehensive strategy that positions Serve7 as a thought leader in its industry while effectively utilizing TikTok's unique features.

Students will deliver a detailed TikTok marketing strategy tailored for a B2B audience, including a content calendar and video concepts. The deliverables will include:

- A comprehensive content calendar outlining the timing and themes of posts.

- Three to five short-form video concepts designed to engage a B2B audience.

- A strategic report recommending the best practices for launching and maintaining Serve7's presence on TikTok.