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Strategic Launch Blueprint for CareerPath Catalyst

Open Opened on September 21, 2025
Main contact
CareerPath Catalyst
CareerPath Catalyst
Niagara Falls, Ontario, Canada
Jenna Warren-Mayer
Education and Career Planning Facilitator
Portals
(1)
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Project
100 hours per student
Student
Canada
Beginner level

Project scope

Categories
Digital marketing Marketing strategy Market research Product or service launch Project management
Skills
market trend market opportunities competitive analysis scalability scalability design business strategies innovation leadership market research refining
Details

CareerPath Catalyst is on the brink of launching its innovative online platform aimed at guiding youth and their parents in discovering suitable educational and career paths. The company seeks strategic insights to validate its market opportunity, refine its business model, and design scalable, tech-enabled services. The goal of this project is to provide a comprehensive analysis and strategic recommendations that align with CareerPath Catalyst's mission of long-term financial sustainability. The project will involve researching market trends, analyzing competitor strategies, and identifying potential challenges and opportunities in the online education and career guidance sector. Students will apply their classroom knowledge in business strategy, market research, and innovation to deliver actionable insights that can guide the company's pre-launch strategy.

Deliverables

1. Market Research & Validation- Market & competitor analysis

  • Target audience segmentation
  • Client personas & problem statements
  • Data-backed validation of core programs | Clear understanding of audience needs, competition, and positioning

2. Business Model & Strategy - Lean Canvas or Business Model Canvas

  • Updated value propositions for youth and parent clients
  • Partnership/referral channel research (e.g., schools, community orgs) | Actionable business framework with validated assumptions |

3. Program Structure Support | - Feedback/improvement plan for online programs

  • Clarity on features, pricing, and delivery
  • Integration strategy for the "Career Clarity Lab" community | Refined service structure and deliverables that meet client needs |

4. Marketing & Outreach Plan | - Digital marketing strategy (including social media, email, video content)

  • Cannexus and NSCDA outreach plans
  • Social media content calendar (sample posts, hashtags, targeting) | Engagement strategy that grows visibility and generates leads |

5. Website & Platform Setup Plan | - Platform comparison (e.g. Systeme.io vs others)

  • UX/site flow recommendations
  • Mockups or design wireframes
  • SEO & accessibility tips | Web presence ready for launch or MVP testing |

6. Financial Viability Plan | - Revenue model

  • Pricing and package strategy
  • Budget for launch year
  • Financial projection spreadsheet | Clarity on how to reach $10K/month target sustainably |

7. Implementation Roadmap | - Gantt chart or Trello-style launch timeline

  • Task list with dependencies
  • Risk assessment and contingency strategies | Clear launch map and execution steps |

8. EDIA-Informed Universal Design | - Inclusive design & communication checklist

  • Recommendations to enhance access & representation (e.g. for neurodiverse youth, rural clients, marginalized families) | Builds equity into service and brand from the start |

9. Tech Integration Strategy | - Tools for automation, analytics, scheduling, CRM

  • Email & sales funnel map
  • Recommendations for future integrations (e.g. AI, chatbot, LMS upgrades) | Streamlined tech stack to support scalability |


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the organization

Organization
https://www.jennawarren.com
Niagara Falls, Ontario, Canada
0 - 1 employees
Education, Individual & family services
Representation
Community-Focused Disabled-Owned Social Enterprise Women-Owned

CareerPath Catalyst is a reflective career discovery program that helps youth ages 16–30 find clarity, confidence, and direction before they start writing resumes or applying to jobs. Rooted in the principles of Ikigai, universal design, and inclusive education, CareerPath Catalyst guides young people through a process of deep self-awareness—so they can uncover career paths aligned with who they are, not just what they can do.

Our approach centers on career clarity over pressure, and curiosity over conformity. We also support parents through a unique Parent Parallel Program to help them become more effective, understanding support systems in their teen or young adult’s journey.

Through 1:1 services, group workshops, and self-paced online programs, CareerPath Catalyst empowers youth—and their families—to make informed, values-based choices about their futures in a rapidly changing world.

What Makes CareerPath Catalyst Different:

Focuses on self-discovery first (not job-hunting mechanics)

Integrates the Ikigai framework for long-term career fulfillment

Builds confidence, identity, and purpose in youth

Offers inclusive support with a universal design lens

Includes a parallel path for parents, fostering intergenerational understanding

Provides access to the Career Clarity Lab, a community incubator for ongoing growth