SEO and Content Strategy Enhancement for Moovez

Open Opened on September 11, 2025
Main contact
Mooovez
Calgary, Alberta, Canada
Moovez Team
Employer
Project
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Marketing strategy Search engine optimization Website development
Skills
client onboarding strategic planning blog posts content creation content strategy lead generation digital marketing search engine optimization artificial intelligence
Details

Moovez is seeking to enhance its online presence and drive organic traffic through strategic SEO optimization and content creation. The project aims to identify and implement high-impact keywords that will boost search engine rankings and increase visibility. Additionally, the project involves creating engaging blog posts and landing pages that not only attract visitors but also convert them into customers, thereby strengthening Mooovez's brand visibility. As part of Mooovez's upcoming AI product launch, the project will also focus on assisting in the development of a new website structure that enhances lead generation and improves customer onboarding processes. This project provides learners with the opportunity to apply their knowledge of digital marketing, SEO strategies, and content creation in a real-world context, while working collaboratively to achieve defined objectives.

Deliverables

- A comprehensive report detailing researched high-impact keywords and their implementation strategy.


- A set of engaging blog posts and landing pages designed to drive conversions and enhance brand visibility.


- A proposed website structure for the AI product launch, focusing on improved lead generation and customer onboarding.


- A presentation summarizing the project outcomes and recommendations for future SEO and content strategies.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the organization

Organization
Calgary, Alberta, Canada
2 - 10 employees
Technology, Transport, trucking & railroad

Moovez is a tech-enabled logistics platform that makes moving and bulky-item delivery simple, fast, and reliable. We connect individuals and businesses with vetted local movers, offering instant pricing, easy booking, and real-time tracking. Moovez is also building an AI-powered Vision Agent to automate quoting for moving companies and provide them with a white-label SaaS solution to streamline operations and grow revenue.