Goshen Global is exploring the potential for business expansion in Africa, a continent rich with untapped opportunities. The project aims to identify key airlines, hotels, restaurants, and telecom service providers that are interested in expanding their operations into African markets. The goal is to conduct a comprehensive analysis of these industries to understand their current presence and potential growth opportunities in Africa. The project will involve researching market trends, competitive landscapes, and consumer preferences within these sectors. By leveraging classroom knowledge in market research and analysis, learners will provide insights into the strategic considerations necessary for successful market entry. This project will help Goshen Global make informed decisions about potential partnerships and investments in Africa.

The deliverables for this project include a detailed report and presentation summarizing the findings. The report should include a list of potential companies interested in expanding into Africa, along with an analysis of their current market presence and growth potential. Additionally, the presentation should highlight key insights and strategic recommendations for Goshen Global's expansion efforts. The deliverables will provide a clear roadmap for identifying and approaching potential business partners in Africa.