Educational Workshop on MoVA's New Products and Services
Project scope
Categories
Communications Market research Project management Product or service launch Marketing strategySkills
planning brand strategy communication project charter marketing project management content creation presentations value propositions researchMoVA Realities seeks to host an online educational workshop aimed at potential marketing partners, including in-house marketing teams within larger corporations and marketing agencies. This workshop will play a crucial role in MoVA's marketing and branding strategy during the launch phase. The project team will create engaging content that highlights MoVA's unique value propositions and develop interactive activities to demonstrate product capabilities. Ensuring alignment with MoVA's overall branding objectives is vital. This project provides graduate students an opportunity to apply their project management skills in planning, organizing, and executing an impactful online workshop that fosters partnerships and enhances brand visibility.
Project Charter Development
- Task: Students will develop a project charter that outlines the workshop’s objectives, scope, and stakeholders, establishing a foundation for planning and execution.
- Deliverable: A comprehensive project charter that details goals, participant roles, and the overall vision for the workshop.
Workshop Planning and Development
- Task: Create a detailed project plan for the online workshop, including the agenda, session topics, and identified speakers. This will involve establishing timelines and coordinating logistics.
- Deliverable: A full project plan that includes a schedule, risk assessment, budget considerations, and logistics.
Content Creation
- Task: Develop engaging presentation materials that clearly communicate MoVA’s new products and services tailored to the marketing audience.
- Deliverable: Presentation slides and supplementary materials compiled into a PDF or PowerPoint for distribution post-workshop.
Interactive Activity Development
- Task: Design interactive elements that allow attendees to engage with MoVA’s products and encourage participation during the workshop.
- Deliverable: A plan for interactive activities that facilitate product demonstrations and audience engagement.
Feedback Collection and Reporting
- Task: Collect participant feedback after the workshop to evaluate its effectiveness and gather insights for future improvements.
- Deliverable: A summary report of feedback received, along with recommendations for follow-up actions and engagement strategies.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the organization
MoVA Realities, a Princeton-led team, is building the "Canva for immersive experiences" to transform corporate training, marketing, and events through accessible WebXR solutions. Our mission is to help organizations create high-engagement activations with measurable results—bridging the gap between physical and digital interactions. By blending real and virtual worlds via the web, we empower trainers, event planners, and marketers to craft scalable, tech-friendly XR campaigns without the usual complexity. MoVA makes immersive experiences easy, impactful, and accessible, delivering real value and lasting impressions—no advanced hardware or coding headaches required.