Goshen Global is seeking innovative strategies to support a fundraising initiative for a promising waste recycling startup. The project aims to develop a comprehensive fundraising plan that aligns with the startup's mission to promote sustainable waste management solutions and other ESG projects. Learners will apply their knowledge of marketing, finance, and environmental studies to create a strategy that attracts potential investors and donors. The project involves analyzing current market trends, identifying potential funding sources, and crafting compelling narratives to communicate the startup's value proposition. The goal is to design a feasible and impactful fundraising campaign that can be implemented within a short timeframe, ensuring the startup can secure the necessary funds to scale its operations and enhance its recycling technologies.

Key tasks include:

- Conducting market research to identify potential investors and funding opportunities.

- Developing a fundraising strategy that includes digital and traditional marketing approaches.

- Creating promotional materials and presentations to effectively communicate the startup's mission and impact.

- Proposing a timeline and budget for the fundraising campaign.

The project deliverables will include a detailed fundraising strategy document outlining the proposed plan, potential funding sources, and marketing tactics. Additionally, learners will produce a set of promotional materials, such as brochures and digital content, to support the fundraising efforts. A presentation summarizing the strategy and its expected outcomes will also be required, providing Goshen Global with a clear roadmap to execute the fundraising initiative effectively.