About The Project

We are exploring the development of a business platform for the creation of new ghost-kitchens.

This is an excerpt from Restaurants Canada that highlights the market movements which we hope to serve.

• At the height of the crisis in April 2020, on-premise orders accounted for a mere 4% of sales compared to more than 50% in 2019.
• ‘Ghost Kitchens’ present an opportunity for brands to operate with no storefront and focus entirely on delivery through mobile and online platforms
• 60% of customers surveyed show interest in ordering delivery from a ghost kitchen.
• Nearly one in five restaurants have diversified and will continue to sell meal kits going forward.
• More than half of restaurants offering contactless payment options and contactless pick-up/curbside pick-up.

Our goal is to establish a business model whereby shuttered restaurants can gain occupancy through the conversion of their commercial kitchens to revenue-generating ghost kitchens.

This model will consider the following:

1. The digital and physical platforms required as part of the service delivery strategy
2. The potential market size & competition
3. The operation structure
4. Organizational design