Competitor Research and Marketing Analysis
Preferred students
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our target audience knows of and perceives our brand versus competitors. We want to develop clarity on our competitor’s strengths and their marketing tactics to better optimize our marketing strategy. We are a global tutoring brand in 15 countries world-wide but our main focus is North America and the UK.
We believe this project will involve:
- A complete brand and competitor analysis, including identifying our current and future competitors and their market share as well as all marketing/advertising tactics
- Building a competition portfolio of our competitors, their features, advertising campaigns (both digital and traditional), services, price, customer service, and logistics.
· Develop strategic recommendations to support your success in the market through marketing
- Understand the opportunities and threats currently facing your brand.
- Provide a comprehensive understanding of the competitors in our space and how we can differentiate.
- What is the main goal for this project?
-
It’s important for us to have a better understanding of how our target audience knows of and perceives our brand versus competitors. We want to develop clarity on our competitor’s strengths and their marketing tactics to better optimize our marketing strategy. We are a global tutoring brand in 15 countries world-wide but our main focus is North America and the UK.
We believe this project will involve:
- A complete brand and competitor analysis, including identifying our current and future competitors and their market share as well as all marketing/advertising tactics
- Building a competition portfolio of our competitors, their features, advertising campaigns (both digital and traditional), services, price, customer service, and logistics.
· Develop strategic recommendations to support your success in the market through marketing
- Understand the opportunities and threats currently facing your brand.
- Provide a comprehensive understanding of the competitors in our space and how we can differentiate.
- What tasks will students need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the organization
- Unknown website
- Unknown industries
With over 500 territories in 15 countries, Tutor Doctor was named the No. 1 In-Home Tutoring Franchise by Entrepreneur.com in 2016. Founded as an alternative to the “one-to-many” teaching model most extra-curricular learning centers offer, Tutor Doctor provides a personalized one-to-one, in-home tutoring service to students of all ages. Now with offices internationally, the Tutor Doctor vision is becoming a reality, positively impacting students and their families worldwide. With the belief that all students can achieve academic success through two components – academic foundation building and academic discipline – Tutor Doctor will continue to lead the private tutoring industry. For more information on Tutor Doctor, please visit www.tutordoctor.com. To find out about franchise opportunities, please visit, www.tutordoctoropportunity.com.