The main goal for the project is to identify potential customers for 3PL-Evate Inc. based on pre-defined criteria and to identify key members within potential customer organizations to be included in an outbound sales campaign. This will involve several different steps for the learners, including:

- Reviewing the landscape of merchants using 3PLs to manage their fulfillment process.

- Identifying potential customers based on pre-defined criteria.

- Identifying key members within potential customer organizations to be included in an outbound sales campaign.

By the end of the project, learners should complete the following list of activities:

- A comprehensive review of the landscape of merchants using 3PLs for fulfillment.

- A list of potential customers identified based on pre-defined criteria.

- A list of key members within potential customer organisations to be included in an outbound sales campaign.

Final deliverables should include:

- A detailed report outlining the findings of the review and the identified potential customers.

- A list of key members within potential customer organisations for the outbound sales campaign.

Direct Guidance from the Founder: The founder of our organization will work closely with the students, providing hands-on assistance in developing effective search criteria and parameters. This direct involvement ensures that the students receive expert guidance tailored to the specifics of the project.

Scheduled Weekly Update Calls: To maintain consistent progress and address any emerging questions or concerns, the founder will conduct weekly update calls with the students. These calls are designed to review progress, provide feedback, and plan subsequent steps, ensuring that the project remains on track.

Flexible Availability for Troubleshooting: Recognizing that challenges and questions can arise at any time, the founder will also be available on an as-needed basis. This open availability is crucial for troubleshooting unexpected problems, offering timely solutions, and providing additional support whenever required.

Access to Tools and Technology: We understand the importance of having the right tools and technology for research and project execution. Students will be given access to necessary technological resources, which may include software, online platforms, and data analysis tools, to facilitate their work.

Provision of Relevant Data: Access to relevant data is a cornerstone of any research project. We will ensure that students have access to necessary data sources, whether it's through our internal databases or by facilitating connections with external data providers.