Social Media Strategy Development for 3PL-Evate

Closed
Wondy
Toronto, Ontario, Canada
He / Him
Founder
(3)
4
Project
Academic experience
120 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Social media marketing
Skills
competitive analysis target market target audience brand awareness media strategy social media planning social media strategy tiktok innovation business to business
Details

The main goal of the project is to establish and refine the social media presence of 3PL-Evate, a B2B SaaS startup. The student will collaborate closely with the founder to develop a unique brand voice and create a strategic social media plan that educates and engages our target market. The project aims to introduce our innovative service offerings to an untapped B2B audience, thereby increasing brand awareness and facilitating a baseline understanding of our value proposition.

Deliverables

Brand Voice Development:

  • Work in concert with the founder to define and articulate a clear, authentic social media voice for the company.

Social Media Strategy Formulation:

  • Create a comprehensive social media marketing plan that includes objectives, target audience profiles, content themes, and a publication schedule.

Content Creation:

  • Generate engaging content for platforms such as Facebook, X (formerly Twitter), LinkedIn, and explore the viability of TikTok for B2B engagement.
  • Design and produce materials (graphics, written posts, videos) that convey the utility and innovation of our product.

Trend Monitoring and News Aggregation:

  • Regularly monitor industry news, trends, and competitor activity to inform content creation.
  • Synthesize complex SaaS concepts into educational content that can be easily understood by a non-expert audience.

Analytics and Reporting:

  • Implement tools to track the performance of social media activities.
  • Analyze data to determine the success of different strategies and report findings to the founder with recommendations for adjustments.

Engagement and Network Expansion:

  • Actively engage with users, industry professionals, and influencers on social media to expand the company's network.
  • Respond to comments and messages to foster a community around the brand.

Reflection and Adjustment:

  • Conduct a continuous feedback loop with the founder to refine social media approaches based on analytics and audience engagement.
  • Present a final report detailing the project’s impact on the company’s social media presence and suggesting long-term strategies.


Mentorship

The founder will be readily available to provide guidance and support for the social media project. Scheduled weekly meetings will be established to ensure consistent communication, progress updates, and strategic alignment. Additionally, the founder will be accessible on an as-needed basis to assist with content creation, offer feedback, and address any immediate questions or concerns that may arise during the course of the project.

About the organization

Organization
Toronto, Ontario, Canada
2 - 10 employees
Business services

Wondy is a VC-backed fulfillment optimization platform transforming the way eCommerce brands manage their logistics. Our AI-powered tools help merchants identify and recover overcharges, optimize fulfillment operations, and improve profitability. Join us as we illuminate the hidden complexities of fulfillment and empower businesses to thrive in a competitive marketplace.