CHANNEL B Music is seeking to optimize its revenue streams by effectively monetizing its existing music catalogue, which has been featured in film and TV productions. The company has identified a gap in its current business model, where some music pieces have been used without proper compensation. The goal of this project is to develop a comprehensive strategy to ensure that CHANNEL B Music receives appropriate payments for past and future uses of its music in visual media. This involves understanding licensing agreements, identifying potential revenue opportunities, and creating a streamlined process for tracking and collecting payments. The project will provide learners with the opportunity to apply their knowledge of music business, copyright law, and digital rights management.

The project deliverables will include a detailed report outlining a monetization strategy for CHANNEL B Music's catalogue. This report should include an analysis of current licensing agreements, a list of potential revenue sources, and a proposed system for tracking and collecting payments. Additionally, a presentation summarizing the key findings and recommendations will be prepared for CHANNEL B Music's management team.