Building a Targeted Email Campaign
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Project scope
Categories
Customer segmentation Digital marketing Lead generation Marketing strategySkills
customer lifecycle management lead nurturing communication upselling research automation email marketing software as a service (saas) auditingThis project focuses on designing a structured and automated email marketing flow to support lead nurturing, onboarding, and upselling for a SaaS product targeting vacation rental hosts. Students will develop a campaign tailored to the user journey, helping improve product education, drive engagement, and increase conversion rates throughout the customer lifecycle.
Audit existing email communications (if any).
Research SaaS email flows and segment-based campaigns.
Build a multi-stage drip campaign (3–5 emails per segment).
Suggest tools for automation and performance tracking.
Final deliverable: A plug-and-play email flow with subject lines, copy, and send triggers.
Providing specialized knowledge in the project subject area, with industry context.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the organization
Host Tools is property management software for vacation rental hosts. We help hosts increase revenue and save countless hours every week by automating tasks they would do manually. Some of our automations include automated messaging, calendar syncing, pricing customization, smart locks syncing, AI auto response, direct booking website, clean management, and much more.
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