Targeted Lead Generation and Outreach for Branding Services
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Project scope
Categories
Communications Customer segmentation Lead generation Marketing strategy Market researchSkills
communication strategic communication marketing lead generation personal branding business development brandingTweakCentric Solutions Inc. seeks to expand its client base by targeting businesses and professionals in need of corporate and personal branding services. The project involves students conducting targeted lead generation and outreach to identify potential clients. Students will apply classroom knowledge of marketing and business development to build a qualified leads list. They will develop and implement outreach strategies to engage these potential clients effectively. The goal is to help TweakCentric Solutions grow its network, increase conversions, and boost revenue. This project provides students with a practical opportunity to apply their skills in a real-world business context, focusing on strategic communication and client engagement.
Students will deliver a comprehensive list of qualified leads, segmented by industry and potential need for branding services. They will also provide a detailed outreach strategy, including communication templates and a timeline for engagement. Additionally, students will present a report summarising the outcomes of their outreach efforts, including any feedback received and potential client interest. This project will culminate in a presentation to TweakCentric Solutions, showcasing the strategies developed and results achieved.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the organization
TweakCentric Solutions Inc. is a content-first marketing communications and strategy firm that empowers small and medium-sized businesses (SMBs) across Canada and Africa to stand out through storytelling, data-driven strategy, and digital-first campaigns. Our services span brand strategy, digital marketing, and content creation, tailored to sectors such as agriculture, fintech, B2B SaaS, and professional services. We combine journalistic integrity with marketing expertise to craft authentic narratives that build trust, drive visibility, and convert leads into loyal customers.
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