Go To Market Assessment
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Project scope
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Market research Product or service launchSkills
professional speaking thought leadership consulting go-to-market strategy innovation entrepreneurship new product developmentABOUT COMPANY
We are Profilio, a boutique consulting and digital agency that uses modern technology and community-centered design to bring our customers into the new economy.
In a COVID-19 world, we’re expanding our offerings and launching an innovative new product aimed at companies and individuals looking to book world-class academic talent and thought leaders for virtual/digital conversations.
PROJECT SCOPE
Students are requested to take on the role of an entrepreneur and assess the current market and develop a go-to-market strategy for a new product. We’ve identified a potential gap in the professional speaking vertical. Put yourself in the shoes of an academic or business thought leader who is looking for new revenue opportunities in a world where original engagements like conferences and lectures, are no longer possible.
Students should focus on three deliverables
1.A comprehensive competitive market analysis
- Global trends and companies in Europe, US, Canada, Singapore & Australia
- What digital platforms are currently being used by the market
- What alternatives exist for non-academic/business leaders in a similar marketplace
2.Report on industry trends and positioning strategy
3.Go to market strategy
- Key objectives and metric milestones
Get creative and show us what you're about!
About the organization
Syzl is an online marketplace platform where gig economy chefs can rent professional kitchen space by the hour. We are a fast-growing startup set to revolutionize the kitchen rental economy.
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