Create and Market Line of Fashion and Home Accessories
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Project scope
Categories
Branding & style guides Fashion design Marketing strategy Social media marketing VideographySkills
marketing strategies target audience design elements and principles social media content ideation marketing planning selling techniques brand identity research advertisementCosmic Living aims to inspire boldness through a new line of fashion and home accessories that celebrate the vibrancy of cultures and the beauty of nature. The project involves designing a cohesive collection that incorporates vivid colors and intricate patterns. The vision is an Anthropologie like brand, but more ethnic and full of symbolism. The goal is to create products that not only stand out but also resonate with Cosmic Living's mission to bring more boldness into people's lives. The team will research cultural motifs and natural elements, translate these inspirations into design concepts, and develop prototypes. Additionally, a marketing strategy will be crafted to effectively promote the new line, ensuring it reaches the target audience and aligns with Cosmic Living's brand identity.
Key tasks include:
- Researching cultural and natural inspirations
- Designing fashion and home accessory items
- Developing prototypes
- Creating a marketing plan
- Creating Ads and Digital renderings
- Conducting photo and video shoots
The project will result in:
- A collection of 10-15 fashion and home accessory designs
- Prototypes of selected designs - final selections will be produced in bulk by Cosmic Living
- Conduct video and photoshoots
- Build landing pages for selected products
- Market and launch ads for products
- Build social media content
- Attend vendor markets
These deliverables will demonstrate the application of design principles, cultural research, and marketing strategies learned in the classroom.
The above maybe require a team of 2 students to work together as we will aim to go from ideation to selling the product by the end of the term. This is a fantastic opportunity to see your creation come to life and actually witness consumers buying it.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the organization
Cosmic Living is a brand dedicated to fostering spiritual growth and self-expression through thoughtfully curated products. We currently offer spiritual wear, art, and books, each designed to inspire mindfulness, connection, and personal transformation. Our collections draw upon sacred geometry, natural patterns, and spiritual symbolism to help individuals align with their inner selves and nurture a sense of purpose. At Cosmic Living, we believe in creating meaningful experiences that empower you to live with intention and embrace your spiritual journey.
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