The Kindilly platform aims to create a ripple effect of kindness by encouraging users to perform and share small acts of kindness. The primary challenge is to increase user acquisition and engagement on the platform. The project involves developing a strategic marketing plan to attract individuals who are passionate about spreading kindness. The goal is to identify effective channels and methods to reach potential users, particularly those who are likely to become active participants in the Kindilly community. The project will require analyzing current user data, researching market trends, and understanding the motivations behind why people engage in acts of kindness. The team will focus on creating a compelling narrative that resonates with the target audience and encourages them to join the platform.

- Analyze current user data to identify trends and patterns.

- Research market trends related to digital platforms promoting social good.

- Develop a strategic marketing plan to increase user acquisition.

- Create a compelling narrative to attract and engage potential users.

The project deliverables will include a comprehensive marketing strategy document outlining the proposed methods for user acquisition and engagement. This document will detail the identified target audience, key messaging, and recommended marketing channels. This document will also be backed by tests and other validation methods with real world interactions on social platforms. Additionally, the team will provide a presentation summarizing their findings and strategic recommendations to Kindilly's leadership team.

- Comprehensive marketing strategy document.

-Records of tests and other validation methods with real world interactions to show what works and what does not work

- Target audience analysis and key messaging.

- Recommended marketing channels and methods.

- Presentation of findings and strategic recommendations.