Gooder Marketing aims to enhance customer engagement by developing an AI chatbot that can efficiently handle customer inquiries and provide personalized responses. The project involves creating a chatbot that can be integrated into the company's website and social media platforms. The chatbot should be capable of understanding and responding to frequently asked questions, providing product information, and assisting with basic troubleshooting. The goal is to improve customer satisfaction by reducing response times and providing 24/7 support. This project will allow learners to apply their knowledge of natural language processing, machine learning, and user interface design. The team will focus on creating a prototype that can be tested and refined based on user feedback.

The deliverables for this project include a functional AI chatbot prototype that can be integrated into Gooder Marketing's digital platforms. The team will also provide documentation detailing the chatbot's features, setup instructions, and a user guide. Additionally, a report summarizing the testing process and user feedback will be delivered. The project will culminate in a presentation demonstrating the chatbot's capabilities and potential impact on customer engagement.