The Yíká Rental Marketplace Prototype Development project focuses on creating an engaging and efficient online platform for renting high-end clothing. The primary challenge is to design a user-friendly website that caters to fashion-conscious consumers looking for quality rental options. The project aims to integrate a seamless user experience with a strategic go-to-market marketing plan. By leveraging web design and digital marketing, learners will address the need for an innovative marketplace that connects fashion enthusiasts with premium clothing rentals. The project will involve designing key website components, such as the homepage, product listings, and user account management, while also developing a marketing strategy to attract and retain users.

The project deliverables include a prototype of the Yíká Rental Marketplace website and a comprehensive go-to-market marketing strategy. Specifically, the team will deliver wireframes and mockups for the website's main pages, a functional prototype demonstrating core features, and a detailed marketing plan outlining strategies for user acquisition and engagement. These deliverables will showcase the team's ability to apply web design and marketing principles effectively.