Competitive Analysis and Marketing Plan
Project scope
Categories
Market research Marketing strategySkills
competitive analysis sales & marketing consulting marketing strategy researchIt’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
We believe this project will involve:
- A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
- Building a competition portfolio of our competitors, their features, services, price, and logistics.
- Conducting empirical interviews and/or questionnaires for feedback on our brand compared to competitors.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate.
About the organization
With over 500 territories in 15 countries, Tutor Doctor was named the No. 1 In-Home Tutoring Franchise by Entrepreneur.com in 2016. Founded as an alternative to the “one-to-many” teaching model most extra-curricular learning centers offer, Tutor Doctor provides a personalized one-to-one, in-home tutoring service to students of all ages. Now with offices internationally, the Tutor Doctor vision is becoming a reality, positively impacting students and their families worldwide. With the belief that all students can achieve academic success through two components – academic foundation building and academic discipline – Tutor Doctor will continue to lead the private tutoring industry. For more information on Tutor Doctor, please visit www.tutordoctor.com. To find out about franchise opportunities, please visit, www.tutordoctoropportunity.com.