Stush Patties seeks to enhance its communication strategy by establishing a foundational and automated email marketing system using Klaviyo.

The goal is to improve relationships with existing and prospective retail partners through consistent and professional communication.

This project will enable Stush Patties to keep its brand top-of-mind, streamline sales processes, and enhance customer relationship management. By automating email marketing, the company aims to reduce manual efforts and ensure timely and relevant communication with partners.

The project will involve setting up email templates, segmenting the audience, and creating automated workflows that align with the company's branding and communication goals.

This initiative will provide learners with the opportunity to apply their knowledge of digital marketing, automation tools, and customer relationship management in a real-world setting.

The desired outcome is that upon completion, we will have a robust system in place that not only organizes our contacts but also automates a significant part of our business development and relationship management efforts, saving us valuable time and ensuring no opportunities are missed.

The project deliverables include a fully functional automated email marketing system within Klaviyo, tailored to Stush Patties' needs. Learners will create and implement email templates, set up audience segmentation, and design automated workflows.

Additionally, a comprehensive report detailing the system setup, implementation process, and recommendations for future improvements will be provided. This will ensure a sustainable and effective communication strategy for the company.