We are ready to grow our business into new markets. Currently we only exist in one market.

Our company requires assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Students working on this project should consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. We would also like a Newmarket SWOT analysis to be conducted in a report to develop four types of strategies: SO (strengths-opportunities), Strategies WO (weaknesses-opportunities), Strategies ST (strengths-threats) Strategies, WT (weaknesses-threats) Strategies.

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

Students will connect directly with the Lead project Manager through Zoom for weekly check-ins, emails and phone calls for mentorship and supervision throughout the project.