Market Expansion Research

We are ready to grow our business into new markets. Currently we only exist in one market. Our company requires assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Students working on this project should consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

Business Administration

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Financial Business Plan

We are looking to expand our business and would like to involve students in this exciting time as we work to develop a financial business plan for our expansion. We will provide students with access to our internal documentation and other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan. The plan should include: 3 Financial statements (profit and loss, income statement, and balance sheet) Sales forecasting Expense budget Income projections (conservative and aggressive) Cashflow projections Shareholder's equity statement Assets and liabilities Break-even analysis