Digital Presence Enhancement for Centre for Spiritual Living On the Lake

The Centre for Spiritual Living On the Lake is a non-profit organization which only source of income is donations, we seek to enhance our digital presence to better connect with our community, attract new members and turning them into donors. Our vision is to create a welcoming, inclusive space where everyone can explore life’s big questions, deepen their understanding, and uncover their path to joy. Through meditation, inspiring gatherings, and meaningful life ceremonies, we empower individuals to build a life filled with connection, purpose, and joy. We are here for anyone seeking personal growth, spiritual clarity, or a supportive community (online and in-person in Toronto, Canada) The project involves developing a comprehensive social media strategy that aligns with our vision of supporting people's transformation, for them to embrace their authentic self, explore life’s big questions, and find peace and joy. Learners will create engaging content tailored to various platforms, ensuring consistency and relevance. Additionally, the project includes designing a Google Ads campaign to increase online visibility and drive traffic to our website and YouTube channel. The goal is to apply marketing principles learned in the classroom to real-world scenarios, allowing students to gain practical experience in digital marketing. The project will focus on understanding the target audience, crafting compelling messages, and analyzing campaign performance.

SEO, Google Ads and Social Media Strategy

We are looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that we could use Researching Search Engine Optimization requirements for us to rank on the first page of Google. Optimize our Google Ads campaign Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using social media analytics to tailor the content calendar to our followers activity, rather than general trends

SEO, Google Ads and Social Media Strategy

We are looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that we could use Researching Search Engine Optimization requirements for us to rank on the first page of Google. Optimize our Google Ads campaign Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using social media analytics to tailor the content calendar to our followers activity, rather than general trends

SEO, Google Ads and Social Media Strategy

We are looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that we could use Researching Search Engine Optimization requirements for us to rank on the first page of Google. Optimize our Google Ads campaign Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using social media analytics to tailor the content calendar to our followers activity, rather than general trends

Creating a Social Media Campaign Strategy for Centre for Spiritual Living On the Lake

The goal of this project is to create a social media campaign strategy for Centre for Spiritual Living On the Lake. This will involve several different steps for the students, including: - Researching the target audience for CSL on the Lake and understanding their interests and needs. - Developing a strategy for creating content that resonates with the target audience. - Creating a content calendar for the social media campaign. - Crafting engaging social media posts that are tailored to the target audience. - Analyzing the performance of the social media campaign and making adjustments as needed.

Marketing Project

Establish a brand visual identity Generate countrywide awareness of our organization Help us to grow our congregation through digital marketing strategies