Visualizing Debt-Free Commerce with Compelling Data+Research to engage Market participants
The project aims to design and develop data-driven visualizations that highlight the advantages of "Save Now, Buy Later" solutions over traditional credit cards and "Buy Now, Pay Later" options. The goal is to create compelling visual narratives that demonstrate how SaveAway®️'s approach offers a more sustainable and consumer-friendly alternative. By leveraging both qualitative and quantitative data, the project will provide a comprehensive analysis of the benefits for consumers, sellers, and the overall commerce system. The visualizations should be grounded in real-world data and feedback, ensuring they are both informative and persuasive. This project will enable learners to apply their classroom knowledge in data analysis, visualization techniques, and consumer behavior studies, culminating in a set of visual tools that can earn trust and drive adoption among market participants.
Design and development for Enhancing UX+CX through Gamification, Referrals, and Rewards
The project aims to enhance the user experience of SaveAway®️ by integrating innovative gamification elements, social referral mechanisms, and a robust rewards system. SaveAway®️, positioned at the intersection of retail e-commerce and financial wellness, seeks to elevate its web application to a world-class standard. The challenge is to design engaging features that motivate users to participate actively, share with their networks, and achieve their financial goals. The project will involve researching current trends in gamification and user engagement, analyzing user behavior, and proposing design improvements that align with SaveAway®️'s mission of promoting financial wellness. The goal is to create a seamless and enjoyable user journey that encourages repeat usage and fosters a community of financially savvy individuals.
Sustainability through Debtfree Commerce to enable Financial Wellness + Social Justice
The project aims to address the challenges of impulsive buying and credit dependency, which often lead to debt and financial regret, particularly among vulnerable populations. SaveAway®️ seeks to promote a new model of debt-free commerce that prioritizes financial wellness and sustainable purchasing practices. The goal is to create an inclusive environment where both buyers and sellers can engage in transactions that are financially responsible and equitable. Students will explore the intersection of social justice and commerce, applying classroom knowledge to develop strategies that prevent impulsive credit use and foster long-term financial health. The project will involve researching current consumer behaviors, identifying barriers to debt-free purchasing, and proposing actionable solutions that align with SaveAway®️'s mission.
UI / UX Design -With add'l User Engagement & Game Design opportunity
Remarkable opportunity for UI and UX design in ways that will scale our platform well beyond the early set of passionate users to next 💯s to million(s) We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current platform and app to identify what areas of focused might return the best results in a redesign. Screen by screen improvement of UX / UI blending engagement of users to elicit feedback with the creative vision and social impact mission Conducting UX / UI testing with real potential users
Digital Content Creation
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Community Engagement and Activation Strategy
SaveAway®️ aims to enhance its community engagement by converting community members into active users and advocates of its platform. The project focuses on developing a comprehensive marketing and customer success strategy tailored to the needs and preferences of the target audience. The goal is to identify effective communication channels and messaging that resonate with potential users, encouraging them to explore and utilize the platform's features. By leveraging classroom knowledge in marketing principles and customer relationship management, learners will analyze current community engagement efforts and propose innovative solutions to increase user activation. The project will involve researching best practices in community engagement, identifying key performance indicators, and designing a plan that aligns with SaveAway®️'s brand values and objectives.