Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Relevant real estate, lifestyle and behind the scenes information. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Marketing Strategists for Platuni Go-To-Market Strategy & Implementation

Develop and implement a comprehensive go-to-market strategy for Platuni’s upcoming launch. This strategy should position Platuni as the leading platform for culturally compatible living arrangements, targeting international students, expats, travelers, and host families. The core objectives include: Market Positioning: Define and articulate Platuni’s unique value proposition in the marketplace. Target Audience Analysis: Identify and segment key audiences (e.g., international students, expats, young professionals, cultural enthusiasts) to tailor messaging effectively. Content Strategy Development: Create engaging, platform-specific content (with an emphasis on YouTube, Instagram, and other relevant channels) to build brand awareness and drive user engagement. Campaign Planning & Execution: Design actionable marketing campaigns that include influencer partnerships, paid media, organic social strategies, and community-building initiatives. Performance Metrics: Establish clear KPIs and measurement frameworks to track campaign performance and adjust tactics as needed. Students will work on market research, competitor analysis, and creative campaign development while using data-driven insights to shape the strategy. The ideal candidate will be adept at using YouTube, Instagram, and content marketing to create a buzz, drive user engagement, and ensure a successful market entry. If you’re ready to craft a compelling marketing campaign that bridges cultural connections and innovative housing solutions, we’d love to hear from you!