Canadian High-Tech Market Expansion Strategy

This project involves developing a strategic plan for a consulting and sourcing business aimed at assisting Canadian high-tech startups in leveraging Taiwan's ODM ecosystem. The primary objective is to create a comprehensive Competitive Landscape Report, identifying and profiling companies offering similar services, such as contract manufacturing brokers and global sourcing consultancies. Additionally, the project will conduct a Market Expansion Analysis to explore potential Canadian client segments, including AI, IoT, MedTech, and CleanTech startups. The analysis will also identify pain points and trends related to offshoring, de-risking China exposure, and the growing interest in Taiwan as an alternative. Finally, the project will suggest Go-to-Market (GTM) tactics, focusing on high-impact, low-cost marketing strategies to effectively reach and engage the target audience.