Marketing Plans, Website Development

This experience focuses on equipping learners with the skills to evaluate marketing opportunities, basic website design and create a long term marketing/social media plan for two women co-founders passionate about corporate wellness and toxic stress in the workplace. Participants will learn to apply current marketing trends, explore SEO strategy, strategic thinking to real-world business challenges, particularly in the context of helping a women owned business grow their clientele in a male dominated work force. Learners will gain hands-on experience in creating value propositions, basic marketing materials, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

SEO marketing for psychotherapy clinic

Conduct SEO audit and implement strategies to improve website ranking Optimize website content, keywords, and metadata for search visibility on Google Manage and enhance Google Business Profile (photos, updates, reviews) Improve local SEO (maps, directories, local backlinks) Recommend improvements to website speed, mobile-friendliness, and user experience