Granularity Alpha MVP Product Development

Granularity is modernizing demand forecasting. We work with retailers and direct-to-consumer brands to analyze consumer trends and inform demand forecasts. The main deliverable for this project is the deployment of the Granularity Trends Platform A Series. The A series versions of the Trends Platform aggregates social data in data pipeline, performs ETL to transform and clean the data, generate insights and analysis, and serve it into a front-end web application for users. Students are expected to support the end-to-end deployment of the initial minimal-viable product at Granularity over the course of 8 weeks.

Marketing and brand development - TrendsDecoder by Granularity

TrendsDecoder is a consumer trends intelligence platform that helps you understand the trends that are shaping the future of your industry. Granularity is a cutting edge AI startup based out of Toronto, Ontario that aims to bring consumer data to retail decisions. We've grown our brand massively over the last 2 years, but we're facing another exciting year ahead of further our brand, adjusting our messaging, and listening to customers. The main goal of this project is to assist in the marketing and brand development for Trends Decoder by Granularity. That will include social media strategy and management, design input on brand discussions, messaging for target customers, new advertising channels, and development of podcasts/videos. Deliverables will include: Powerpoint of marketing results